Beyond Apex

Trampoline parks are one of the numerous attractions sector categories that has had the highest growth in recent years. There are currently more than 1500 trampoline parks worldwide, having grown from the first one to open in America in 2004 to more than 600 parks in 2017.

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To ensure the success of your trampoline park, you must maintain a high level of management. Recognize the shifting needs of the market, innovations in technology, the creation of new products, and the environment at large.

You’ll learn more about the state of the market and the trends influencing the sector from this article. Additionally, we’ll provide you some suggestions on how to make the most of these trends.

Now let’s get started.

1. Regulations pertaining to health and safety

For both adults and children, trampoline parks are an exciting place to be. You know you’ve brightened someone’s day when you see them smiling and bouncing about your awesome entertainment venue.

But in addition to providing entertainment, you also have to make sure your patrons are secure. Regretfully, the number of injuries has been increasing. Consequently, more stringent laws are enacted throughout Europe and the rest of the world.

Owners should get ready to implement more stringent health and safety policies in order to counteract this trend and lower the likelihood of accidents. Encouraging customer safety is a duty of yours.

2. Jumpers are becoming older on average

At first, trampolines were designed for children’s amusement. These little ones really like hopping about.

However, research indicates that jumpers are becoming older on average.

Three-quarters (35%) of the trampoline patrons are children aged six to ten. Youngsters aged 11 to 15 account for 26% of jumpers. Fifteen percent of customers are toddlers.

There are emerging new demographic trends. The number of individuals visiting this entertaining attraction in their 20s and 30s is rising. The age range of 21–40 years old currently makes approximately 15% of all jumpers.

According to another UK survey, teens would rather engage in enjoyable activities than traditional sports. Teenagers were invited to make a decision on what they wanted to undertake throughout the research. They all liked casual, enjoyable hobbies, with trampolining coming in first place with 49% of the vote.

Owners of trampoline parks cannot continue as normal in light of this change. Starting to concentrate on expanding your own customer base in order to cater to the demands of senior citizen groups is a terrific concept.

Therefore, luring adults to your trampoline park should be a goal of your marketing plan.

Additionally, you may reach a wider age range of clients by reframing the trampoline park from a venue for baby birthday parties to an entertainment area including activities suitable for all ages. To boost the diversity and draw in a wider clientele, consider incorporating activities like dodgeball contests, obstacle courses, and rock climbing (more on this later).

Reach out to corporates and propose team development programs with even more creativity.

3. More individuals are searching for enjoyable workout routines.

More and more people these days place a high premium on keeping active and healthy. People who are trying to maintain a healthy diet and physical appearance are always searching for better, and presumably simpler, ways to accomplish their objectives.

Regular exercise isn’t always enjoyable. And it would be wonderful to discover an option for those who aren’t as eager. Fun methods to go out and get in shape—or stay in shape—are therefore more important than ever.

Even more intriguing, researchers have shown that trampolining is a really effective kind of physical activity. Bouncing on a trampoline is 68% more efficient than running as a cardiovascular exercise. It’s referred to as “rebound therapy.”

In light of this, proprietors of trampoline parks stand to gain a great deal by marketing their facilities as enjoyable places to work out. Promote the health advantages that rebounding on trampolines may offer to your customers.

With this strategy, you may target a wider range of demographics and reach a bigger market, which will increase your company’s clientele.

It could be necessary to offer additional specialist equipment to your consumers so they can stay in shape.

The goal of all of this is to position your trampoline park as a location where customers can engage in a variety of physical activities that are healthful.

4. A rise in the purchase of tickets online

Customers find it easier to do purchases online since more individuals spend time on the internet. This involves purchasing tickets for attractions, such as trampoline parks.

Studies reveal that around 40% of reservations for excursions and events are done online.

More precisely, among internet users, using the internet on a mobile device has grown in popularity and preference.

As of August 2019, mobile devices—aside from tablets—accounted for 51.65% of total internet traffic, according to Statista. With over 62% of online page views coming from mobile devices, Asia leads the way.

Owners of trampoline parks stand to gain a great deal by allowing customers to purchase tickets both online and in person.

Provide all the information required on your website, such as the dates, time, amount of tickets, and customer’s data, to enable consumers to make complete bookings. Permit clients to sign their waivers online if at all feasible. This way, when they go to the park, they can start having fun right away.

5. A rise in the desire for a range of activities

The market for trampoline parks has advanced significantly. Originally, the majority of the parks would be occupied by trampolines alone. For instance, according to the CEO of Urban Air, trampolines took up over 80% of their original park.

Many things have changed as a result of the industry’s expansion, and trampoline parks now include a wider range of activities.

The growing need for diversity among customers is the reason behind this.

Consumers of today seek for fun and entertainment that will hold their attention for extended periods of time. They return time and time again because they like the thrill of switching between activities in a trampoline park.

Another benefit is the excitement of trying out new equipment or activities when you return.

Owners of trampoline parks that are eager to follow current market trends may profit from providing this variety. Create an environment where there’ll be nonstop activity and excitement from the time a customer arrives until they leave.

Some of the activities you can include to meet the customers’ demands and create variety are ninja courses, rock-climbing walls, laser tag, and basketball hoops. You can also have themes to cater to different groups of clients e.g date nights, fitness sessions, toddler time, etc.